Sunday, February 17, 2008

Why did Apple upgrade the iPod Touch?

There have been lots of reports over the last few weeks about how the PDA market is declining and contracting, and how smartphones are effectively taking that market. I can see that and understand it.

However, what I don't understand is how, in this declining market, a manufacturer like Apple decides to upgrade what is effectively a PDA product.

Let's face it, the iPod Touch is a PDA. It has PIM facilities, allows you to browse the internet and check mail, and do a bunch of other stuff that PDAs do these days. Ok, in terms of applications it is limited (at the moment hopefully), but aside from that it is a PDA by any other name.

So, why are Apple coming back into the PDA market? What do they know that other manufacturers don't know, and where are they going with this stuff?

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